Semalt Tells About The Benefits Of The Marketing Calendar And What Features It Has In 2021


Table Of Contents

1. Introduction
2. What Is A Marketing Calendar?
3. What You Need In Your marketing Calendar
I. Your Work Agenda (Business-Related Tasks)
II. An Organizational Tab
III. Technological-Based Tools For Digital Calendars
IV. Workable Time-Frame For Tasks
4. Advantages Of Using A Marketing Calendar
I. Time-efficiency
II. Flexibility
III. Promotional Opportunities
IV. Improved Engagement With Customers / Clients
V. Track And Monitor Marketing Progress
5. Getting Started On Your 2021 Marketing Calendar
I. Custom-Made Or Not?
II. Consistent Calendar Layout And Format       
III. Importance Of An Organized Calendar
IV. Calendar Design
6. Conclusion

1. Introduction

It's time to say goodbye to the old year and welcome the new year - 2021. In 2021, you'll have to make strategic moves to stay atop in your business. If you have a clear plan from the beginning, you'll be better prepared to handle whatever comes next in the new year to thrive. 

Using a marketing calendar can help you track events and plan marketing moves; that way, you'll be able to stay ahead in your game. A marketing calendar will also help you follow a well-defined marketing strategy. Through that, you can develop a brand that people recognize and trust, a brand that generates high revenue.  

Besides, a calendar in place can help you stay on target. Whether you're looking for a new client or figuring out what you need to do on the next page, you'll be able to quickly identify events happening on the horizon. You can also get updates on what's going on with your competitors. 

A digital calendar is a great way to simplify your life. You can plan everything out on paper or online and use it to track events and activities, so you won't miss deadlines or other important milestones. In this post, you'll be learning all you need in your 2021 marketing calendar to reach your business goals.


2. What Is A Marketing Calendar?

A marketing calendar is an essential tool for effective marketing in almost every organization. It's a schedule that details all your marketing activities for the coming year, as well as the timeline and timeframe for everything. 

It also identifies how you or your firm will communicate its message or promote its products and services to the target demographic. In essence, it details all the tasks and activities associated with your company's marketing strategy and goals.

3. What You Need In Your Marketing Calendar

Achieving your marketing goals in 2021 is all about planning. It's about laying out the way ahead and mapping out all activities and event according to a timeline. 

If you really want to break even in your business in 2021, then ask yourself the following questions. What events can you hold to increase your customer base and meet your financial goals? What conventions and trade shows can you attend? What community activities and festivals can you promote? 

The answers to these questions will help you decide what you need to do this next year. And of course, you should know that all these would find their way to your marketing calendar. This calendar would help to track your progress as you develop and implement your marketing strategies. Here's what should be in your 2021 marketing calendar.

I. Your Work Agenda (Business-Related Tasks)

One of the first things you need in your calendar is an agenda for your work. Work that relates to your business should be the first item listed. It should be short, but it should detail the work you will be doing daily. These duties should be listed as tasks related to your marketing strategies that you need to regularly keep up with.

II. An Organizational Tab

What's the use of a workable calendar if it's messy? So, your 2021 marketing calendar should include an organizational tab that would help your calendar and the tasks included in it look organized. If you work with diverse clients, departments and teams, your calendar should have designated and well-labelled tabs for each of them for easy communication and task monitoring.

III. Technological-Based Tools For Digital Calendars

What you need in your e-calendar are technological-based tools that would help keep your calendar optimized, detailed and organized. Some of the tools you can use include PPTs, bulletins, and paper sheets with task lists listed for easy reference. The more technology-based your calendar, the more effective it will be in handling all your needs.

IV. Workable Time-frame For Tasks

Your marketing calendar for 2021 isn't "it" if it doesn't include the time of diverse events as well as the timeframe for tasks and duties you've mapped out. Detailing the time for everything would help you stay efficient.


4. Advantages Of Using A Marketing Calendar

One of the most essential marketing tools you can have today is your calendar. It is a must-have for all businesses because it's an effective means of advertising your products and services. If you haven't started creating an effective calendar for your business yet, you are missing many opportunities for your business. Here are some advantages of creating an effective calendar for your business now.

I. Time Efficiency

A marketing calendar is a really convenient way of keeping track of your tasks, meetings and events. It helps you break down the work into manageable portions that you can do at a specific time of the day. It can help you identify what you have to do and when; this is a major time-saver for most people.

A marketing calendar also allows you to plan out your plans and keep track of your campaigns' progress. It keeps you focused on the big things. As a rule, the bigger and more detailed your calendar, the better. 

For example, if you have a marketing campaign that focuses on building a large email list, you should make sure that you set dates for each mailing. This will help you stay on target with your goals and keep you from wasting money and resources on mailing lists that are not targeted.

II. Flexibility

Having a calendar makes you flexible, because it allows you to stretch out your time and activities. Since you're now able to keep track of duties and activities you have on your plate per time, you'll be able to fix in other activities you might not have planned. A marketing tool, like a calendar will also help you plan your campaigns, track the progress of campaigns, and evaluate the effectiveness of your marketing strategy.

All businesses want to increase their customer base. However, reaching the target market successfully takes a lot of time, money and effort. For this reason, many organizations are starting to adopt a more proactive marketing approach by creating monthly themes or changing the focus of their marketing campaigns to focus on one or two keywords throughout the year.

III. Promotional Opportunities

When you plan out your calendar, you'll notice that there are lots of promotional opportunities around. It's easy to overlook diverse opportunities to grow your business if you don't have your time and activities planned. But with an organized schedule, you'd be able to seize business-developing opportunities that come your way.

IV. Improved Engagement With Customers / Clients

A marketing calendar is also a great way to get your customers in the habit of regularly checking and updating their marketing campaigns. It's something that keeps you on target with what's going on in your business and allows you to communicate with your customers.

It gives you a deadline to know what to work on next, and you can be sure that you will have new content to share with your readers. 

V. Track And Monitor Marketing Progress

A marketing calendar will help you keep track of your marketing activities and record the number of sales, orders, and so on. 

More so, the calendar will help you create a schedule for every day of the week. This calendar can also be used for planning and for tracking the progress of each of the tasks. Thus, you can easily view the report of each of the tasks and analyze your business's progress in real-time.


5. Getting Started On Your 2021 Marketing Calendar

I. Custom-Made Or Not?

The most important thing about preparing a marketing calendar for your business is to consider what type of calendar you are going to use. If you have a medium-sized business, then you may want to consider getting a professional calendar or even requesting a custom calendar. These have preprinted pages that are easy to use.

The only problem with them is that they usually don't have lots of room to put a lot of information, but that's ok. If you have a smaller business, then you can easily make your own. There are several software programs that allow you to create your own custom-made calendar, which will cut down on costs quite a bit.

II. Consistent Calendar Layout And Format

Another critical piece of information you should be aware of is that you need to have a consistent layout and format for your calendar, or else you won't be able to get the maximum effectiveness out of it. Your marketing calendar should be easy to read and easy to follow, so try to find a template that offers both of those features. Of course, the more professional-looking your calendar is, the more expensive it will be.

III. Importance Of An Organized Calendar

The importance of keeping your marketing calendar organized can't be overemphasized. Not only is it essential for you to be able to keep track of your progress, but it is also important to keep it from being messy. 

You want to be able to see what days you have scheduled for the following week, as well as what activities you have planned for that week. It is also helpful to include a brief description of each day on your calendar, as well as a short note about what you'll be doing on that day. Everything about your calendar has to be organized correctly in order to achieve your desired result.


IV. Calendar Design

You should choose a suitable design for your calendar. It is crucial to select a design that is not only attractive but is also useful and functional for different types of business. The calendar should be flexible enough to accommodate all the schedules and activities. It is also advisable to use different fonts, styles and colors on the calendar.

However, while designing a calendar for your marketing campaign, it is important to take care of some things. It is advised to keep all the essential information of your company and the nature of your business such as the name of the company, the purpose of creation, email address, contact numbers etc. in one single place. This will make it easier for your customers to access and use the calendar.


6. Conclusion

Marketing calendars can help make your business run more efficiently by giving you something to look forward to when you open your eyes every morning. When you have an effective calendar in your office, on your laptop or phone, you'll find that you are more motivated to get work done in timely. This will increase productivity, which, in turn, leads to more profit! Instead of creating your marketing Calendar yourself, Semalt can help you out with this. With their assistance, your calendar will look not only attractive but also be functional and effective.

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